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FIFA Investment Plan Sparks Outrage

Published July 29, 2026 · Updated July 29, 2026 · RFI

FIFA announced plans to create a commercial company seeking private investment to generate $10 billion for football development, sparking immediate criticism.

The FIFA revealed on July 28 their intention to establish a new entity to manage commercial operations and attract outside investors, promising substantial funding for football's growth. French Football Federation president Philippe Diallo expressed significant concerns about the proposal. catcrossgame.com

A vice-president of the German Football Federation described the initiative as an 'absolute attack on football,' highlighting the growing backlash against FIFA's commercial strategy among football leadership worldwide.

FIFA Investment Plan Sparks Outrage

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