FIFA cancels planned World Cup subsidiary

In a statement released early this morning, FIFA President Gianni Infantino said the federation will no longer pursue the creation of a subsidiary to commercialise the World Cup. The decision follows internal reviews that found the project had generated divisions and would not deliver the intended benefits. forumteam.blog

Infantino emphasised FIFA’s goal of unity and improvement, noting that the subsidiary proposal would no longer move forward. The announcement marks a shift away from the earlier commercial strategy announced earlier this year.