FIFA Cancels Plan to Create World Cup Commercial Subsidiary

FIFA president Gianni Infantino announced this morning that the federation will not proceed with its proposal to create a subsidiary aimed at commercialising the World Cup. In a statement, he said that after hearing all opinions, it became clear that the project had generated divisions that outweighed any potential benefits.

The decision reflects FIFA’s commitment to unity and improvement, with Infantino noting that the subsidiary would no longer advance the federation’s initial objectives. The move marks a節 shift in FIFA’s approach to World Cup commercial strategies. tr-sport.click